Our Story

Howdy, friend! At Buck Off Coffee, we ain’t just pourin’ cups of joe—we’re servin’ up a mission inspired by the wild, untamed spirit of the American West. Our story starts with Dr. Brian, a modern-day “horse whisperer” and equine healer, who set out to create coffee that’s as bold and inspiring as the horses he holds dear. Back in 2017, Dr. Brian found himself in a soul-stirrin’ moment on Wyoming’s Wind River Reservation. A herd of wild horses stood just 100 feet away, and for 20 unforgettable minutes, they shared a silent, powerful connection. That encounter lit a fire in his heart and sparked a mission to honor these majestic creatures.

Out of this passion, Heartful Roasts was born. Every pound of this coffee gives back $4 to protect and care for America’s wild horses, ensuring their freedom and preserving their untamed beauty for generations to come. Nearly a decade ago, Dr. Brian set out to create coffee as extraordinary as the horses he loves. After strugglin’ to find consistently great coffee during his travels, he began roastin’ his own. Over the years, we’ve honed our craft, pickin’ the finest beans and roastin’ them to perfection. Two years ago, we teamed up with a posse of expert coffee roasters, and together, we’ve been deliverin’ bold, flavorful blends inspired by the equine world.